Course Curriculum
1- Complete Store Setup
This chapter guides you through the initial steps of setting up an online store using Shopify. Key topics include:
Shopify Sign-Up: Introduction to Shopify and account creation.
1.1- Shopify Theme Setup: Instructions on selecting and installing a Shopify theme, including a bonus paid theme at no cost.
1.2- Theme Customization: Detailed steps on customizing the Shopify theme to suit your brand.
1.3- Logo Creation: Creating a professional logo for your website.
1.4- Domain Purchase Considerations: The necessity and timing of buying a domain.
1.5- Legal and Store Settings: Setting up legal pages, navigation, preferences, store settings, and domain.
1.6- Sales Channels and Shipping: Setting up sales channels, shipping, delivery, and staff accounts.
1.7- Custom Email and Store Features: Creating a custom email ID and understanding key store features.
1.8 - Marketing Strategies: Discount codes, removing branding, and choosing between Print on Demand (POD) and dropshipping.
1.9- POD Setup and Sourcing: How to integrate POD into your store and tips on product sourcing.
1.10- Complete Store Setup: Members must provide a link to their fully operational online store, showcasing a professional design and detailed description.
Chapter 2: Payment Gateway Setup - This chapter focuses on setting up payment gateways for your online store, covering:
2.1- Payment Gateway Overview: Ppayment gateways are and which ones are best for dropshipping.
2.2- Stripe and PayPal: Detailed guides on safely using, signing up, and setting up Stripe and PayPal accounts for dropshipping.
2.3- Cash Flow Management: Managing cash flow in the dropshipping business.
Chapter 3: Influencer/Organic Marketing:
Marketing strategies using
3.1- influencers and organic methods:
3.2- Influencer Marketing Basics: Use of influencer marketing in e-commerce.
3.3- Platform-Specific Strategies: Leveraging Instagram and Facebook influencers, including fan pages and profit-sharing strategies.
3.4- Influencer Outreach: Finding and negotiating with influencers, including scripts and data insights.
3.5- Organic Marketing: Organic sales through theme pages, viral products, and social media growth tactics.
3.6- Organic Marketing: Organic sales through theme pages, viral products, and social media growth tactics.
3.7- Influencer Research Report: Submission of a detailed Excel report showing researched influencers, categorized into different niches.
3.8- Organic Promotion Strategy: A document outlining the strategy for organic promotion of at least 5 winning products is required, including actions taken on Facebook Page, Facebook Group, and Instagram Page.
3.9 - Reach out to Minimum 100 Influencers of both International and Indian and Message each of them 4 to 5 times in different days and timeframe (which comes under the criteria that are listed below)
Chapter 4: How to Add Product To Store
Adding products to your Shopify store:
4.1- Dropshipping Suppliers: Best dropshipping suppliers and connecting them to your store.
4.2- Product Addition and Fulfillment: Step-by-step Adding products and fulfilling orders using various platforms like Eprolo, CJ Dropshipping, and AliExpress.
4.3- AliExpress Strategies: Finding reliable suppliers on AliExpress and automating order fulfillment.
4.4- Product Selection and Description: Members should add and describe 5-10 products in each of 3-4 specific niches in their store, explaining the selection rationale and presentation strategy.
Chapter 5: Powerful Shopify Apps
In this chapter, you'll learn about enhancing your store's functionality using Shopify apps:
5.1- App Selection and Installation: Identifying and installing the most beneficial Shopify apps for your store.
5.2- Upselling and Reviews: Setting up powerful upsells and integrating customer reviews.
5.3- Marketing and Tracking: Implementing email marketing, abandoned cart recovery, web push marketing, and order Tracking.
5.4- Store Enhancement: Building customer trust, social proof, and using tools like currency converters to improve the shopping experience.
5.5- Shopify Apps Setup: All recommended Shopify apps should be correctly installed and configured within the student's store.